President Donald Trump isn't worried about American consumers taking a hit after unveiling new tariffs on Mexico, Canada and China, and said the tariffs will ensure that other countries treat the U.S.

President Trump on Thursday reiterated his plans to put a 25% tariff on imports from Mexico and Canada, where automakers build many of their products for sale in the US. Ford CEO Jim Farley believes Trump’s tariff gambit will be a policy issue that extends beyond February, however, but said that Ford has had a gameplan in place.