WAWA, Pa. — Wawa Inc. is continuing its commitment to "Making Mornings Easy" through a $5 Big Breakfast Deal that helps customers save money and simplify their morning routines.

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Maybe it's the street meat association with the iconic sandwich. Or maybe it's that I would rather have anything else—even a turkey hoagie from Wawa, the famed Philadelphia convenience store ...

“Mon came up with the sandwich menus which have been an absolute hit after countless hours of trialling different meats, cuts and combinations in the lead up to the opening,” Mr Sayad said.

Portable, craveable items are still a hit, but experts say retailers should also turn up the volume on energy drinks, hot honey and other nontraditional items.