In shades of blue, green, and purple ... How Color Temperature Relates to Warm and Cool Colors Color temperature is defined as a scale that measures how warm or cool a light from a source is.

Warm colors — including reds, oranges and yellows — evoke feelings of energy, passion and warmth. Warm and cool colors play ...

A store’s lighting can have a major impact on customers’ state of mind and their propensity to buy. Shoppers tend to pay more ...