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CarBuzz on MSNWhat Every Brand Under The Stellantis Umbrella Is Supposed To Do - MSNFiat may be the best-selling brand under the Stellantis umbrella, but it hardly lifts the needle in the USA. It currently ...
Umbrella branding is a commonly used approach in portfolio management, where the parent brand name is used across a range of products. In such cases, there is an assumption that a halo effect will ...
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