The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

While audio logos come in all forms, from Netflix's lowkey tudum to McDonald's iconic whistle, 7UP's joyful new sonic ...

Arizona announced the return of the cactus logo to the McKale Center court, reflecting a trend in American sports of ...

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...