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Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...

It isn't a new trend. The post You Can Thank Black Beauty Icons From The ’90s For The Clean Girl Aesthetic first appeared on ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the ...

What's worth investing in. As the home of the 10-step skincare routine, Korea takes its beauty regimens seriously. For the past few years, Korean skincare brands have been setting the beauty world ...

With this upcoming Netflix drama, Lee Joon Hyuk not only returns to his mystery roots but also reunites with a beloved co-star from the hit series, Stranger. Stranger K-drama co-stars Shin Hye Sun ...

Set in Seoul during the late 1980s (while the city hosts the Olympic Games), the drama series follows the journeys of five friends (Sung Deok-sun, Kim Jung-hwan, Sung Sun-woo, Choi Taek and Ryu ...

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