The ultimate objective of all marketing-mix models is to quantify the sales contribution of marketing ... Base sales represent the long-run or trend component of the time series, indicating underlying ...

It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being ...

When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than just another analytics tool hitting the market. To find out why the industry ...

Meridian, the open-source marketing mix model that Google initially introduced ... frequently doing them at the same time," Harikesh Nair, senior director, data science, Google explained in ...