Nike and Adidas are neck-and-neck in the race to outfit the world’s best tennis players with eye-watering money being thrown ...

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

American tennis player Emma Navarro is joining jewelry label Mejuri as a brand ambassador.

It has been rising Australian star Destanee Aiava that has the fashion world talking this time around, delving deep into ...

If you're keen on sweatbands, tight shorts and lunging, you'll want to check out our AO special section in this sponsorship ...

Here, we take a look back at some of the best and worst looks donned by the tennis stars in action during Day 3 of the 2025 Australian Open: Taylor Fritz in his Hugo Boss apparel at the 2025 ... of ...

Jonathan Anderson joined a small but illustrious club: famed fashion designers who also headed the costume department on ...

Monfils claimed his 13th tour title 20 years after his first and at the age of 38 years, 132 days. He took over from Roger ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...

When Frances Tiafoe steps onto the Australian Open court for his first match of the 2025 tournament, there will be no ...