Starbucks (SBUX) is making big changes in the name of safety. In lieu of its 2018-era goal to become the “third place” where people hang out, Starbucks has a new “Coffeehouse Code of Conduct.” This policy limits access to stores,

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying customers can sit in-store or use the restroom — a reversal from its practice of letting anyone in the door. Niccol said the change was made due to feedback from customers and employees.

Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back customers.

Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.