The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

The New Era of College Sports Marketing: 6 Ways to Drive Marketing Value with Name, Image and Likeness. With an already engaged audience, here are six areas where marketers can drive NIL value.

Get an inside look at a powerful force in college sports that's based in North Texas. ... By Ben Portnoy – Sports Business Journal. Dec 20, 2024. Preview this article 1 min.

Marketing dominating college football bowl season ... ‘Fired’: CBS Sports Predicts 4 NFL Head Coaches To Be Fired in 2025. Family of mountain lions prowl around Colorado home.

Brent Richard, the CEO of IMG Academy, and a former Division I soccer player, explains why college should be adding sports ...

Everett Sports Marketing is helping Clemson athletes make NIL money. ... As college athletic departments brace for a shift to revenue-sharing, ...

Dive Insight: Coke Zero Sugar’s latest college football campaign speaks to the rising importance of gaming to connect with young audiences. Members of Gen Z, many of whom are college-aged, have shown ...