The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

ATLANTIC CITY, N.J. -- The U.S. gambling industry is adopting a new responsible marketing code that will ban sportsbooks from partnering with colleges to promote sports wagering, bar payments to ...

The New Era of College Sports Marketing: 6 Ways to Drive Marketing Value with Name, Image and Likeness. With an already engaged audience, here are six areas where marketers can drive NIL value.

Read more about the flow of NIL money in college sports The remaining 20% comes from brand deals, per Opendorse. Men's basketball players earned the most money from brand deals when compared to ...

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

Sports data site On3 estimates the total value of those partnerships at $818,000 — the fifth-highest ranking in all of women’s college sports, and multiples higher than Clark can expect to ...

Get an inside look at a powerful force in college sports that's based in North Texas. ... By Ben Portnoy – Sports Business Journal. Dec 20, 2024. Preview this article 1 min.

Dive Insight: Coke Zero Sugar’s latest college football campaign speaks to the rising importance of gaming to connect with young audiences. Members of Gen Z, many of whom are college-aged, have shown ...