Unless you’ve been living under a rock for the past year, you’ll know there is one man out there who plans on changing everything. Whether it ...

For decades, demand generation followed a familiar script — brands dictated the terms, controlled the narrative and funnelled ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

In a bid to scour the market for relevant tech that could help boost L’Oreal’s business, it has launched the Big Bang Beauty ...

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

The media’s portrayal of women’s league athletes continues to reflect long-standing gender biases, emphasizing appearance and personal branding over athletic ability. While social media gives athletes ...

Pawan Barapatre, India's leading Book Coach and Publishing Consultant, has been shaping the literary world since publishing his first book at 19. As a mentor at Writers Rescue Centre, he guides poets ...

If you were to go back in time a few years, Elon Musk had a sterling personal brand. He was an innovator, a genius who brought new ideas to solve the world’s problems. Someone who worked for his ...

West has made a series of posts to X which have sparked concern, following his appearance at the Grammys on Sunday.

Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

Daisy Edgar-Jones is joining forces with EE and BAFTA as part of a new campaign to inspire the next generation of filmmakers.

Read More: Column: How We Connected One Billion Lives Through Digital Technology ...