The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Instagram’s new ad format lets creators get paid for testimonials in comments
Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta ...
5 ChatGPT Prompts To Create A Social Media Plan You Actually Stick To
Your dream clients want to hear from you. Use these ChatGPT prompts to show up consistently online. Build your personal brand ...
Kellogg School of Management2d
Touchdowns & Takeaways: Inside the 21st Super Bowl Ad Review
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...
TweakTown6d
TikTok's parent unveils AI that generates viral videos from text
ByteDance, the parent company of Tiktok, has released the 'Goku' family of video foundation models, which generates Tiktok-style videos from text prompts.