Facebook parent Meta is joining the race to field humanoid robotics. Meta Platforms is establishing a new division within its Reality Labs unit to develop AI-powered humanoid robots that can assist with physical tasks, according to an internal company memo viewed by Reuters on Friday.

Humanoid robots have entered the Oprah phase: You build a humanoid robot! You build a humanoid robot! Everyone build a humanoid robot! According to a story by Bloomberg’s Mark Gurman, who often gets leaks right, Meta is now planning a major investment into building humanoid robots.

Meta is planning to design the hardware and software for humanoid robots, according to a report from Bloomberg. Sources tell the outlet that a newly formed team within Meta’s Reality Labs division will start by working on “humanoid robot hardware” capable of completing household chores.