Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its ...
O nce upon a time, brands had guts. They dared to be weird, wild, colourful. Logos had serifs. Packaging had personality.
sans-serif: what's the difference ... Serif fonts can also be effective in branding and logo design, when you wish to lend an air of prestige and authority. For instance, if you glance at most ...
Google changed its logo to a"flat" sans-serif look last week. Lenovo, a Chinese tech company that owns Motorola, decided its logo should have a more boxy shape in June. Take a look at the two ...
Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.