Rolls-Royce didn’t announce the detailed sales numbers for each model, but said that the fully electric Spectre was its best-selling model in Europe, admitting it proved to be e

This means an electric coupe outsold a combustion SUV, the Rolls-Royce Cullinan, which is pretty unheard of these days.

Rolls-Royce has ended its run of ever-increasing sales figures with a drop of 5% in 2024. But no tears are being shed at Goodwood, as its lucrative Bespoke customisation division is booming.

Since being acquired by BMW, Rolls-Royce has witnessed tremendous growth with its workforce growing from 300 employees in early 2003 to over 2,500 in 2025. In 2024, Rolls-Royce sold 5,712 cars, recording its third-best year ever.

In a press release, Rolls-Royce explained that the £300 million investment in its Goodwood facilities to expand EV production came from two important factors: growing demand for