PepsiCo’s $1.95 billion acquisition of Poppi strengthens its foothold in the functional beverage space, despite Poppi’s legal ...

Sky News contributor Louise Roberts says Meghan Markle’s reality Netflix series is more about “re-branding” than lifestyle tips. “I think ‘With Love, Meghan’ is less about lifestyle ...

One of the imperative stages in the evolution of African businesses is the concept of rebranding. This strategic concept refers to the process by which a company or organisation modifies its name ...

Lady Gaga releases ­Mayhem - her first album for five years - this weekend, it’s like the mother of reinvention has never been away. Even before the new release, she was making waves - having ...

This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty, all-caps logo. In its place is a swirly calligraphy ...

Instead, it’s embossed on a beige backdrop. This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty ...

The Chairman of the NEPAD Business Group Nigeria (NBGN), Bashorun J.K. Randle, has unveiled plans to relaunch and rebrand the organisation. This marks a new era for the group as it continues to ...

DOGE, which Trump established by rebranding the United States Digital Service in a Jan. 20 executive order, is conducting layoffs of federal government employees and identified at least $105 billion ...

British asset management firm Abrdn (ABDN.L) announced this week that it is reinstating the Es in its name four years after it removed them in a rebranding exercise dubbed an “act of corporate ...