Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and ...

The inductees into the Strong Museum's National Toy Hall of Fame have been revealed!

You can never go wrong with a Disney movie but Disney princess movies are definitely our favorites. From Snow White to Moana, ...

Gift your toddler their very ice cream truck! Well, Play-Doh ice cream. There are 12 cans of the squishy stuff included so ...

The Chicago-based burger chain revealed its latest Happy Meals will come with a lineup of different "iconic" Mario Kart ...

In addition to the new products, JAKKS Pacific and Nintendo’s global licensing deal gained an extra life. The companies ...

Mario Kart toys are once again available in McDonald's Happy Meals, this time with a few new characters and gimmicks for collectors young and old.

First Look and Find: Disney Princess, Princess Magic enables your child to immerse herself in the world of seven beautiful Disney princesses. Conceived and designed for toddlers, this book features ...

The story begins with Tinny; a wind-up, one man band, tin toy; being "born" within a toy factory. He is placed within a box and shipped to a toy store to be sold. Tinny immediately wishes to be played ...