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Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
That is when Muhleman invented the concept of the PSL, where fans could pay a one-time fee for the annual right to buy season tickets. The Panthers sold more than 55,000 PSLs and the millions ...
The State1mon
Max Muhleman, pioneering sports marketer who helped launch Panthers and Hornets, dies at 88
with tens of thousands of future Panther fans paying anywhere from $600 to $5400 per seat for the right to buy that same seat every year. Many original “PSL holders” still remain with the team ...
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Carolina Panthers raise ticket prices
Tickets for Panthers games will go up a little more than ... an all-inclusive trip to the 2024 NFL Draft in Detroit for a PSL owner, who would get a plus one. You must renew before April 1 to ...
Fox Sports1mon
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
CHARLOTTE, N.C. (AP) — Sports marketer Max Muhleman, who was credited with the concept of developing the permanent seat license in professional sports and helping the Carolina Panthers and ...