Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Zelus Sport, the exclusive global licensee for Nike’s Team Sports division, has secured a new investment from London-based ...

Zelus, Nike’s exclusive authorised licensee for team sports, has received investment from private equity investor Sullivan ...

If 2024 felt slow in the sneaker industry, brace yourself for a whirlwind in 2025. This year is packed with massive sneaker releases, and it's shaping up to be a bumper year for women in particular.

Explore the best 2025 Presidents' Day sales. Discover standout deals from Old Navy, Coach Outlet, Free People, Anthropologie, ...

You may recall that Emily Adams Bode Aujla first found the long-forgotten 1970s silhouette deep in the Swoosh’s Beaverton archives. Introduced to help players take on newfangled Astroturf surfaces, ...

By tapping two well-respected collegiate coaches and adding resources, they’re hoping to attract young talent—and win more ...

For a shoe that performs well both in the gym and in the great outdoors, go with the Peregrine 15. It’s a great go-anywhere, ...

Bode Aujla’s first fashion show in two years was clearly shaping up to be one of the nine-year-old brand’s biggest—and most ...

Nike is officially launching Swoosh TC. It is a new network that is designed to push the limits of distance running ...

Get the latest updates of the week for the Boston Red Sox. President Sam Kennedy continues to assert the team's aggression in ...