One of Nike’s Most Iconic Sneakers Returns to Its Performance Roots
The shoe, designed by Bill Bowerman in the late 1960s, represented Nike’s first commercial success. It also ushered in a new ...
"Light Bone" Arrives on the Nike Air Max Muse
A new generation of Nike Air Max shoes is here for 2025. While the Air Max Dn8 is due to drop later this year, the Air Max ...
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Michael Jordan broke his strict golden rule about signing autographs for one sportsman
Michael Jordan does not typically sign autographs for other sportspeople for a good reason - but the basketball GOAT has made ...
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LeBron James’ Mom Said, ‘Trust Your Gut,’ While Considering A $10M Reebok Offer, Then In 2015, He Signed A $1B Lifetime Deal With Nike
LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...
Feet in the clouds: Inside the meteoric rise of On
In the 15 years since On first offered us the chance to ‘run on clouds’, the insurgent Swiss outfit has become a major player among running’s established megabrands ...
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How Nigel Sylvester's Air Jordan 4 ‘Brick by Brick' Is a Nod to Challenges and Triumphs - and Celebrates New York
"I'm going to take people on this journey brick by brick and really dive into the moments that have got me to where I'm at ...
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R.A.D Changed the World of Fitness Shoes, Can They Do It Again?
The R.A.D shoes were a perfect storm. Massey is a former CrossFit Games athlete who used to work at A Bathing Ape in London, ...
Nike: Turnaround Might Be Uncertain
Nike's high R&D and marketing expenses relative to gross margins highlight the challenge of achieving profitable growth. Read ...
Getting the Art Out of the Studio and Onto Your Kicks
Sky Gellatly is a matchmaker between artists and brands, and his eye for deals has resulted in some flashy, and lucrative, ...
Dick’s Sporting Goods’ Owner Decided To ‘Kill’ His Own Stores. It’s Made Him Billions.
Dick's Ed Stack has been consumed with figuring out ways to stay ahead of competitors. These days that means doubling down on bigger-than-ever stores.
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Most Comfortable Shoes for Every Occasion: A Sneakerhead’s Opinion
Comfort is key when it comes to shoes—find out which sneakers deliver all-day support without sacrificing style.
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Drake Claims Stylist Chris Blake Griffith FAKED DMs Mentioning LeBron James’ Alleged Cheating
Get the latest on the Drake DM controversy. Find out whether the leaked messages are real or fake and the response from DJ ...