Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

Experts break down the 2025 Super Bowl ads. “A lot of brands have seen what worked in the past, and are going back to it.” ...

Burger King denied terminating its social media contract with Dentsu, despite a post on the fast food chain’s Instagram ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

As we keep wondering whether Bradley Beal will waive his no-trade clause and allow Jimmy Butler to be a Sun next to Kevin Durant and Devin Booker, something else has started developing. It’s possible ...

The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...

"Shocking" and "stunning" were just a couple of ways league execs described the deal to The Athletic on Sunday.

Hall is the latest ultra runner to announce a change in his sponsorship, but this time there are no hard feelings ...

Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...

JALEN HURTS – Michael Jordan’s legacy transcends basketball—it’s woven into sports, music, fashion, and pop culture like no other athlete’s influence. To celebrate 40 years of Air Jordan dominance, ...

Even though the Luka Dončić-for-Anthony Davis trade seemed to come out of nowhere, Dallas Mavericks general manager Nico ...

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.