A new Barbie mobile game by Rollic is coming this year. The potential connection to the movie could boost game sales. The game aims for an immersive experience, tapping into hyper-casual and live ...

Barbie’s got a new body. Three new bodies ... “Yes, some people will say we are late to the game,” says Mazzocco. “But changes at a huge corporation take time.” A 6-year-old girl ...

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only got more popular from there, with celebrity collaborations with everyone ...

American toy company, Mattel, is getting in the Super Bowl spirit with new Barbie dolls inspired by the Philadelphia Eagles and Kansas City Chiefs. The new 2025 Super Bowl Collectibles features ...

Paper Boat, the creator of Kiddopia App has added Barbie to its digital learning app and plans to integrate Barbie games ...

She’s a Barbie girl. Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring ...

Now, Mattel has unveiled its latest pop culture release — an official Lunar New Year Barbie doll that’s sure to be a hit with Barbie fans and collectors alike. The official 2025 Barbie doll is ...