The Chicago-area native recently returned to the city to celebrate natural hair and Black Heritage Month at the DuSable Black History Museum and Education Center. She’s on a high after starring ...

Why do beauty standards feel inescapable? Neuroscience and epigenetics reveal how our brains imprint cultural ideals—shaping body image and eating behaviors for life.

My visit to the Neal Farinah Salon was a pivotal moment in my natural hair journey. For years, I struggled to moisturize my ...

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia. And nowhere has that been more blatant than the American ...

Makeup can really change a person's look. So much so, that you might not recognize your favorite Hallmark stars without a ...

It’s not quite matte and not quite glowy. Satin skin is back, bringing a fresh and radiant luminosity to our faces.

It is our body's first line of defense, charged with (among other things) keeping the outside out and our insides in.Video ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

Experts from neuroscientists to herbalists recommend doing these steps for a calming morning routine to start your day off ...

Are tattoos beautiful? A study reveals the perception of beauty in tattooed individuals. Explore the influence of age, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

and don’t forget to sign up for our weekly Beauty Brief newsletter. Update on January 22, 2025: Updated prices and checked stock for all products. The ingredients you’ll want in a body wash ...