However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints, it was her self-imposed mandate to create something never-before-seen.

Some of our best products under $25 include the Sephora Collection Cream Lip Stain Liquid Lipstick, the Fenty Beauty Gloss Bomb Universal Lip Luminizer, and the Milk Makeup KUSH High Volume Mascara.

I’m not the only beauty expert who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...

This amazing Sephora deal won’t last! Get 67% off Rare Beauty, Glossier, Tarte, Urban Decay, Milk Makeup, Summer Fridays & ...

When Founder Julianne Goldmark launched Emi Jay as a hair accessory brand at age 14, back in 2009, she never would have ...

When it comes to perfecting WAGs’ game-day makeup looks, Allison Kaye is at the top of her game. The makeup artist has worked ...