Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

Both sources and referrers need to be mapped for implementation to ensure the audiences are available in reporting. The crux of effective marketing is understanding the behavior of the audience.

Consequently, marketers must ditch the Marketing-qualified lead (MQL) as their key metric. In addition to raising awareness, marketers need to actively participate in the back end of the sales funnel, ...

Edison is facing economic challenges with two vacant supermarket buildings and a need to attract new businesses.

Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney. The ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

Whether it's business to business (B2B) or business to consumer (B2C), the content of your website needs to be targeted and have a clear Call To Action (CTA). The best content marketing tools help ...

Last month, we heard that GTA 6 publisher Take-Two believes Rockstar's upcoming epic will help sell Xbox consoles later this year - and now a new Windows Central piece with the help of analyst Rhys ...