Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Hi. My name's Heddi. I'm the big cheese founder of Travel Gift Card, mytab.co, .co, not .com. This is my dog Muppet. She's a Spaniel and she's amazing, right. So now we're talking about middle ...

Examples of Concurrent Control in Management. Concurrent control is a management technique used to monitor processes and behaviors to ensure they conform to regulations and standards. The ...

At Reno, Nev.-based Renown Health, the marketing department’s web team has employed generative AI to speed up page creation in its content management system, draft metadata and optimize content ...

SMS marketing is one of the most effective ways to communicate with customers, boasting high engagement and conversion rates. It’s also more cost-efficient and personal than many other marketing ...

Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses ...

In a world overloaded with content, these 15 brands offer something different: coherence, conviction, and clarity. They stand for something, and it shows. That’s the difference between marketing noise ...

One example of experiential marketing is the Barbie movie, featuring pop-up boxes encouraging people to pose. The images went viral, and so did the movie. But what about B2B? In B2B, experiential ...