As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

The University of Florida's College of Journalism and Communications is undergoing a reaccreditation process with the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

The process involves a detailed self-study report that highlights the college’s commitment to maintaining high-quality educational standards in journalism and mass communications, along with an ...

Every time agencies had to adapt, in technology, skillset, process, organisation and culture ... Advisory to the CEO and CMO, overseeing and directing marketing initiatives and occasionally executing ...

The University of Florida's College of Journalism and Communications is preparing for the six-year reaccreditation of its undergraduate program by the Accrediting Council on Education in Journalism ...

In this regard, it is no surprise that a single purchase can involve up to 10 stakeholders, often stretching the buying process from ... of digital in B2B marketing, there is something of value ...

Amid a deluge of executive actions, the Trump administration has directed federal health agencies to pause external communications, such as regular scientific reports, updates to websites and ...

When OpenAI announced a new generative artificial-intelligence (AI) model, called o3 ... but said that the expensive version of the process used 172 times the amount of “compute” as the ...

Specifically, we assume that each communication participant possesses a non-IID private dataset. We propose a Model-Enabled Task-Oriented SemCom (MESC), which establishes SemCom through sharing ...