Google is pledging to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses after an investigation by regulators in Britain.

The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Britain's competition regulator said on Friday it had secured important changes from Google to tackle fake reviews, including to sanction UK businesses that have boosted their star

LONDON - In a significant move to bolster consumer trust in online reviews, Google (NASDAQ:GOOGL) has agreed to implement stringent measures to address the issue of fake reviews in the UK. This decision follows an investigation by the Competition and Markets Authority (CMA),

The watchdog started a formal investigation into Amazon and Alphabet's Google in 2021 over concerns they were not doing enough to combat fake reviews on their sites, which are use

Google has committed to cracking down on fake reviews by improving fraud detection and punishing offenders. Businesses using shady tactics will lose the ability to submit reviews or have existing ones wiped for at least six months.