Buyers from Macy's, Ulta Beauty, BeautySpace and more were on the hunt for innovation in an ever-more competitive landscape.

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Though they may evoke memories of crunchy hair gel and sweaty pre-teen hands, the ...

Amazon is offering a super beauty rush sale wherein you can buy all things skincare, makeup, and hair care at up to 60% off.

Whole-body deodorants have joined the lineup of intimate washes, douches and steaming kits, with internet searches for these deodorants massively increasing since 2023. All promise to do what your ...

Still using deodorant? You may not need to. I stopped wearing deodorant in my early 30s. My armpits have not been sullied by it in the 15 years since. I don’t wear deodorant to work, the movies ...

Unilever has its eye on Brits’ private parts, rolling out a deodorants range suitable for intimate and sensitive areas of the body – backed by a £12.5m marketing spend. The 12-strong lineup comprises ...

Finding a good deodorant is much like finding a good pen: Sometimes you just happen upon it, and other times it requires an extensive hunt and many, many attempts, which is to say that deodorant ...

As a beauty editor and very sweaty individual, I’ve personally tried dozens of different deodorants over the years. Some weren’t strong enough and led to embarrassing sweat stains, while ...

The lead author of the report urged women to cut down on or ditch deodorants and anti-perspirants. Dr Phillippa Darbre said the research added to growing evidence of a link between increasing ...