“But if you're a new brand coming into the toy business, you have a lot more room to play. It's just about whether it will have the lasting power that Jellycat has had, or if it will be another ...

“You can’t get some of these Jellycats outside of New York,” says Hui Zhou, who’s visiting from Shanghai with a group of five friends, as we wait in line at the Jellycat Diner, a specialty ...

This instantly makes some models much harder to find Retired designs – Jellycat frequently retires certain plushies to make room for new collections. At first, these plushies might not seem like ...