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If you’re Pats wide receiver Julian Edelman, you open up a retail store on Newbury Street.The opening of a pop-up shop selling shirts, hoodies and skateboards made by Edelman’s JE11 brand drew ...

The JE11 shoes cost $125, but you can’t put a price on fandom. Promotion starts 4/4. Class is at 2 p.m. on 4/16. Puma, 333 Newbury St., Boston. For more information, click here.

That’s why he has been able to create a thriving brand, JE11, off his quirky videos and timely, funny posts. Behind it is a quick-moving trio of companies, employing 17, ...

If you’re not up for spending that much money, you can still check out Edelman’s line of JE11 branded apparel and merchandise at his pop-up store, which will be open for three days this weekend.

If you ever wanted to wear head-to-toe gear that professed your love for Patriots wide receiver Julian Edelman, here’s your chance: The Official JE11 Pop Up Shop is now open for business.This ...

The JE11 shoes cost $125, but you can’t put a price on fandom. Promotion starts 4/4. Class is at 2 p.m. on 4/16. Puma, 333 Newbury St., Boston. For more information, click here.