Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Overall revenue may have reached record levels, but big questions lurk about large parts of the iPhone maker’s business.

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple has been ranked number one on Fortune ‘s Most Admired Company for the 18th consecutive year. The rankings are based on ...

The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

Apple reported fiscal first-quarter earnings that topped estimates as its services revenue rose, though iPhone sales fell short.

As services become a bigger part of Apple’s business, the company continues to deliver higher profit margins for investors.

To give you a sense of the stock's value, CNBC calculated how much a $1,000 investment in Apple made one, five, 10 and 44 years ago — when the company went public in 1980 — would be worth today.

A VPN is great for improving privacy, streaming and traveling internationally. Boost your browsing privacy on the go with the best iPhone VPNs we've tested.

Most tech buzzwords turn out to be short-lived fads. But cloud computing, an industry obsession long before AI and spatial computing grabbed the limelight, has quietly fulfilled its early promise to a ...

Warren Buffett has led investment management firm Berkshire Hathaway since 1965. Over the last several decades, Buffett and ...