The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

If you purchase any of these products, we may earn a commission. A flawless makeup look isn’t just about application ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest review of ...

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the days of clean makeup and nailcare meaning boring makeup and nailcare. This ...

I skip the Rare Beauty Soft Pinch Liquid Blush selling at $35. A great alternative is the e .l.f. Camo Liquid Blush which is ...

Taking the extra step to prep your makeup with one of the best primers for mature skin can make a big, hydrating difference.

The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering fi ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Two years ago during the Super ...

The Bobbi Brown vitamin enriched face base is the stuff of beauty legend and, having been in the industry for more than 20 ...