Of course, the Hydro Grip 12-Hour Gel Tint was inspired by the brand's viral, bestselling Hydro Grip Primer. "Our community ...

The Laura Geller formula is effective on aging skin because it doesn't settle into creases and fine lines, fans say.

The Bobbi Brown vitamin enriched face base is the stuff of beauty legend and, having been in the industry for more than 20 ...

The “Tubi Movies” could become full-length films or series if fans want more. Tubi will track social conversation around the ...

Coarse-Thread Drywall Screws: These have deeper, wide threads that grip wood studs better. They drive in quickly and hold ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering fi ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

I skip the Rare Beauty Soft Pinch Liquid Blush selling at $35. A great alternative is the e .l.f. Camo Liquid Blush which is ...

Using brow pomades or mascaras to fill in sparse areas while ensuring the brows have an upward tail can lift the face. Tailoring your brow routine to your current hair color and face shape ensures ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...