Some of these “vibes” are easy to avoid — like poster child and fear-based appeals. Just don't do them. Speak against them when they are proposed. But what can disability campaign planners ...

During the campaign, Republicans emphasized fear. It was central to Trump’s populist appeal with claims of elites seizing ...

Fear and hope are opposing emotions that are employed frequently in social marketing contexts; this research compares the different consumer responses evoked by these appeals. Fear appeals have the ...