Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

If a trans guy wants to wear makeup, he has every right—I won’t say a thing about it. Deep down in some cold, conservative part of my soul, however, I have to admit I understand where these ...

So he said that if I do wear makeup, it needs to be done in a way that men don’t know I’m wearing it," she says. There’s psychology at play here, Fox Weber adds. "It’s so often about being ...

But while bigger makeup brands and stores may not see value in catering to a market with no demand, some men do and they’re doing something about it. Stryx and War Paint for Men are two distinguished ...

"I genuinely do not care one bit about what men — or anyone else — thinks of my makeup," she told Refinery29, "and that's because I wear makeup for me and no one else." ...

Do Men Really Prefer Women Without Makeup? by Lucia Peters. June 30, 2014. ... Apparently women who wear eye makeup receive a whopping 139 percent more first messages than women who don’t.

Women tend to have darker eyes and redder lips than men do, and we wear makeup partly to exaggerate those sex differences. There’s also a corrective aspect: Blush makes us look healthier; ...

Shubhangini Prakash is 39 and a mom of two. She says not wearing makeup makes her feel like her real self. She has more ...

More and more men wear makeup now, but not all will admit it. Matthew Waitesmith, a makeup artist and founder of Artis, thinks it has to do with age.