The Fox 1, De’Aaron Fox’s first signature shoe, was made for speed and agility, much like the lightning-fast NBA guard ...

The newest UA Curry 12 pays tribute to San Francisco. Check our Sneakers news for more upcoming releases and breaking content!

Under Armour's Curry Brand has launched the Curry Fox 1 "Reign Rose" as De’Aaron Fox's signature sneaker following recent releases under the Curry Brand division.

"We want to build a Steph [Curry] shop where we are selling sponsored brands and possibly new brands ... that Curry was being pursued by several different Chinese media groups and that Curry ...

Sophomore sensation MiLaysia Fulwiley, a guard for the University of South Carolina, is stepping onto the court today in style, debuting the exclusive Curry 12 ‘FamLay’ PE during the Lady Gamecocks’ ...

Toronto Raptors guard Davion Mitchell has worn Stephen Curry and De'Aaron Fox's signature basketball shoes all season. Today, the rising star made it official with the disruptive brand.

South Carolina women's basketball star sophomore MiLaysia Fulwiley has new custom Curry Brand shoes, designed with her hometown of Columbia in mind.

After inking De'Aaron Fox to a brand partnership that included the launch of a new signature shoe, Curry Brand has added another young guard to their growing roster of NBA Players. On Monday ...

Why Under Armour and Stephen Curry are launching Curry Brand now A new signature brand marks an expansion in their seven-year relationship, as well as a new push into branded purpose.