The timing of the campaign has many complaining that the slogan is tone deaf – and references bathroom activities.

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public ...

New Zealand’s new $500,000 tourism campaign to try and lure Aussies across the ditch is being mocked for its three-word ...

New Zealand wants to attract more Aussie visitors with a new advertising blitz, but its catchphrase has backfired.

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

However, the tagline “Everyone Must Go”, paired with photographs of people sightseeing, quickly became the target of mockery in New Zealand, with opposition politicians and social media users ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.

A new campaign by the New Zealand government to attract Aussie tourists has led to mockery on both sides of the ditch. The ...