In the world of optics, where precision meets functionality, branding plays a pivotal role in defining a company’s identity.

By looking at these moments in This is Spinal Tap, brands can learn that adaptability, risk management and thinking outside the box are key to staying ahead.

New York (CNN) — Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Given the chance to work his magic on the 1975 Icon Reformer Jeep Cherokee, Icon founder Jonathan Ward set about correcting ...