Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post ...

In other activations, the NFL's official spiced rum partner will host a live concert at Rums Street Headquarters (on Bourbon Street) with Grammy winner T-Pain on Feb 8.

When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, electric energy, and of course, legendary cocktails. Bourbon Street's most ...

Nowadays, countless world-class rum brands are crafting a superb variety of rum styles. Crystal-clear, unaged rums that are bright and herbaceous. Smooth and mellow golden rums with incredible ...

Captain Morgan announced on Thursday that the rum brand and singer, T-Pain, are renaming New Orleans' celebrated Bourbon Street "Rum Street" for Super Bowl Weekend. The rum brand's takeover is set to ...

Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

In celebration of the 2025 Super Bowl taking over New Orleans on Feb. 9, Captain Morgan is transforming the city’s iconic Bourbon Street into Rum Street leading up to the Big Game from Feb. 6 to 8, ...

From the classic Old Monk to the award-winning Bacardi White Rum — our pick of bottles of rum in India that are priced at INR ...

Brands like Captain Morgan ... for white and lightly aged rums. Rum is increasingly featured in craft cocktail programs, with mixologists using premium and spiced rums to create innovative ...

Favorite place like World of Beer or The Bat Cave closed? Here are our picks for must-visit restaurants and bars that may ...