Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

American poet Robert Frost said “good fences make good neighbours.” U.S. President Donald Trump, who is not known for being ...