B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

B2C content marketers say 43% of the content they create is for audiences in the top of the funnel of the customer journey, compared with a combined 30% for the late-stage and post-sale stage content.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Conversica, Inc., the leading provider of Conversational AI agent solutions for enterprise revenue teams, today announced the findings of its new research, the Conversica AI & Customer Experience ...

As B2C experiences continue to improve ... All in all, that will be a real tonic for sales. A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort ...

Sales and marketing teams will need to align on strategies to ... B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics.

it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional messaging and direct sales tactics, GoDaddy plays in a different space – creating bold ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...