Now, attach the hook on the tape's center like you normally would ... and glide it along its length to loosen its hold on the ...

And a ruler or other straightedge is handier than a tape measure for marking ... from the floor to the ceiling. The wall material itself is attached to the studs using screws or nails.

Choosing the right painter’s tape, and learning how to apply it correctly will ensure that you get a professional-looking paint job every time.