For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade ...

Here are our top picks for the best Amazon deals of the day on Jan. 30. If these deals aren't getting the job done, be sure ...

CRO Brian Gleason shared Criteo's priorities for working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Sheena Kalso considers herself a savvy Amazon shopper. She knows some of the products displayed in Amazon's search results are sponsored content. "I know somebody's paying to get my attention, so it ...

StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...

The event also showcased new interactive and shoppable ad formats for Amazon MX Player. These include in-stream shoppable ads where viewers can browse products during ad breaks and immersive formats ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Leveraging the power of social media and using it to scale your business is a hugely powerful opportunity that can help you ...

What Are the Best TVs for Sports? The best televisions for sports offer big-screen viewing with features that minimize ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

They are some of the biggest tech companies in the world, but how do Apple, Amazon, Google, and TikTok compare when it comes ...