For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade ...

Here are our top picks for the best Amazon deals of the day on Jan. 30. If these deals aren't getting the job done, be sure ...

CRO Brian Gleason shared Criteo's priorities for working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Sheena Kalso considers herself a savvy Amazon shopper. She knows some of the products displayed in Amazon's search results are sponsored content. "I know somebody's paying to get my attention, so it ...

Amazon may have started in retail, but its biggest profits now come from advertising and cloud computing, with rivals ramping ...

StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...

The event also showcased new interactive and shoppable ad formats for Amazon MX Player. These include in-stream shoppable ads where viewers can browse products during ad breaks and immersive formats ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.