And, according to alternative milk brand Alpro, it's a good thing there are so many non-dairy options, as research shows 48 per cent of Britons now use a plant-based milk in their brew.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

With more and more brands to compete with, Alpro – a veteran of the category – has unveiled a global brand refresh that places a greater emphasis on flavour, which has become an increasingly important ...