Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A pack of eight hot dogs cost $8.49, excluding taxes and fees. Since it's a New York brand — and I live in the city — I half-expected to pay a little less for a local product.

Sobi starts rolling application for refractory gout drug SEL-212 in the US, hoping to take on Amgen’s Krystexxa in the market.

Asian Network Bollywood Music, gossip and more from the world of Bollywood. Asian Network · 58 episodes ...

Brand Strategy Puma brings popular shoes to Fortnite as sportswear marketing evolves The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will ...

15 Ways to Improve Brand Perception in Customers Your brand isn't what you say it is. It's what your customers FEEL it is. And now, thousands of businesses are haemorrhaging money because they're ...

Discover reviews, ratings, and trailers for The Brand New Testament on Rotten Tomatoes. Stay updated with critic and audience scores today!

What Is Personal Brand Storytelling? Personal brand storytelling involves using narratives from your life experiences to convey your values, passions, and unique attributes. Unlike traditional ...

Although it would take the brand two years to unveil its inaugural watch, many believed it was worth the wait. Developed in collaboration with Renaud et Papi – the research-and-development arm of ...

Miss Me? Join Lily Allen and Miquita Oliver twice a week for their transatlantic catch-ups, discussing the highs and lows of their lives and the biggest cultural moments of the week. Sounds · 134 ...