Siddhartha Sahn has previously worked with Leo Burnett, Dentsu Webchutney, Tribal DDB, Indigo Consulting, M&C Saatchi ...

As the world continues to adapt to digital transformation with a myriad of technology use cases and ‘everything-as-a-service’ ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Summary: Anew Media Group transitions to an AI-focused local SEO firm after eight years of leveraging AI, revolutionizing how businesses achieve ...

The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to ...

To understand their transformative potential, let’s delve into specific examples of how AI agents could shape the future.

The VP of international marketing is responsible for championing the next generation of creative tools. But, as he ...

In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...

The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency fluctuations tested resilience of many brands.

Keisha McCorty, owner of Mosaic Method Agency, is pushing to rebrand AI within the Black community from another media ...

In digital healthcare, AI drives innovations and improves patient outcomes by making processes more efficient.

But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...