Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Thailand's eCommerce market is booming with a 19% annual growth rate, driven by technological innovation, personalised experiences, and Lazada's transformative tools empowering businesses to ...

CEO Mark Zuckerberg has accelerated Meta’s AI ambitions and plans to increase spending on the technology to as much as $65bn ...

The growing use of AI has opened new avenues for healthcare marketers, revolutionising how they approach new initiatives. With the Pharma 4.0 term representing the pharmaceutical industry's adaptation ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

LifeStreet, a leader in AI-powered media buying, today announced its strategic market expansion into non-gaming verticals. Over the past year, LifeStreet has released a series of new features to its ...

Bolstered by the eye-catching acquisition of New Commercial Arts in 2024, and with NCA’s James Murphy duly installed as UK group CEO, the London agency has started 2025 with supreme confidence. What ...

The high performance, low cost AI model has sent the tech world and markets into turmoil. But how should marketers react?

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

The future of AI voice lies in its ability to elevate storytelling, foster deeper connections and enhance the overall brand ...

Sustainability initiatives must resonate with consumers, who increasingly demand transparency in environmental practices.