Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing ...

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Since first being showcased at Adobe MAX 2024 in Miami last year, Adobe’s Firefly Video Model has been one of the most talked about and anticipated models in this budding AI video space.

Adobe reported its Q4 FY24 earnings, where total revenue grew 11% YoY to $5.6B, at a similar rate to the previous quarter.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge.